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Automakers require a steady stream of content for their social media channels and sometimes it’s not exactly well thought-out.

BMW USA appears to have joined that club as the company reportedly posted this video on Instagram, before deleting it.

As you can see, it features an M2 racing around a track as its odometer turns from 2020 to 2021. The clip was designed to celebrate the New Year, but that’s not why it’s drawing attention.

Also Read: BMW M2 CS Goes Official With 444 HP, A Six-Speed Manual And Carbon Fiber Galore

If you turn on the sound while watching the video, you’ll hear something other than a 3.0-liter TwinPower Turbo inline-six. It’s not entirely clear which engine the soundtrack was taken from, but it sounds suspiciously Italian and like something with a few more cylinders. Redditors have speculated it is Lamborghini’s V10 but, regardless, it’s no M2.

While the lack of a verified check mark raised a few questions about the authenticity of the video, a little digging suggests BMW USA did post the clip on multiple social media sites before deleting it. In fact, it still remains live on a handful of pages for BMW dealerships.

Needless to say, it’s a little embarrassing and fans were quick to call the company out. However, some people have suggested the clip was created by a third-party or a hapless intern and that seems reasonable enough. Of course, someone likely had to approve the video before it ended up on social media.

That being said, it’s not the worst thing in the world as the clip was created as a fun way to the mark the beginning of 2021. It backfired, but it’s not exactly the first time enthusiasts have complained about artificial noises.

 

 

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日前Mercedes-Benz釋出預告,在今(2021)年1月7日會發表全新MBUX Hyperscreen 資訊娛樂介面,並將於純電豪華轎車EQS中首次使用。

 ▲Mercedes-Benz於法蘭克福車展首發品牌純電大型豪華房車EQS,預計將搭載全新MBUX Hyperscreen 資訊娛樂介面。(圖片來源/Mercedes-Benz,以下同。)

關於Mercedes-Benz新系統MBUX目前尚未有完整細節,需要等到1月7日發布才會知道,不過Benz表示這套系統將徹底改變駕駛樣貌。根據賓士官方表示,2021年代表著品牌與車主之間互動的新開始,MBUX Hyperscreen會透過人工智能(AI)將娛樂、舒適性和功能操作及顯示提升到新的境界。

▲賓士現階段車款多已取消實體按鈕,用數位儀表板代替,並且搭配語音智能系統。

不僅如此,MBUX Hyperscreen還是一個彎曲屏幕,從駕駛前方順著車寬延伸至副駕,讓乘客感受直觀的數位化體驗,並為車內營造出獨特美感。賓士預告MBUX Hyperscreen將於1月7日在正式登場,未來會使用在預計於2021下半年發表的純電EQS,大幅提升品牌整體科技感及未來感形象。

▲後天(1月7日)賓士將發表全新MBUX Hyperscreen 資訊娛樂介面。

Tags: Benz賓士Mercedes-BenzMBUXEQSMBUX多媒體系統Benz EQSMBUX Hyperscreen賓士多媒體系統

BMW總代理汎德汽車宣布旗下X3及X4即日起推出白金領航版,涵蓋車型包括X3 xDrive20i、X3 xDrive30i Luxury、X3 M40i、X4 xDrive20i、X4 xDrive30i M Sport、X4 M40i,依照不同車型將升級進階LED主動式轉向頭燈、遠光燈輔助系統、Vernasca真皮內裝、車況抬頭顯示器、harman/kardon高音喇叭組、BMW智慧語音助理2.0與無線智慧型手機整合系統 (含Apple CarPlay與Android Auto)等配備,同時提供150萬60期零利率、1年乙式全險及尊榮租賃專案 (含3年租賃0利率、贈送首年乙式全險)等優惠方案。

以配備升級內容來看,X3 xDrive20i及X4 xDrive20i白金領航版一律升級進階LED主動式轉向頭燈、遠光燈輔助系統、Vernasca真皮內裝、HUD車況抬頭顯示器、harman/kardon高音喇叭組,建議售價則是比原車型多了6萬元分別訂在245萬元、265萬元;高一階的X3 xDrive30i Luxury白金領航版由於原本即標配Vernasca真皮內裝,因此升級進階LED主動式轉向頭燈、遠光燈輔助系統、HUD車況抬頭顯示器、harman/kardon高音喇叭組,X4 xDrive30i M Sport白金領航版還額外增加Sensatec皮質儀錶檯包覆,而建議售價分別較原車型小漲3萬及5萬元訂在292萬元、304萬元。

 BMW總代理汎德汽車即日起推出X3及X4白金領航版。

圖為X4 xDrive30i M Sport白金領航版。

圖為X3 xDrive30i Luxury白金領航版。

至於性能等級僅次於X3 M、X4 M的X3 M40i及X4 M40i,其白金領航版同樣升級HUD車況抬頭顯示器、手機無線充電裝置兩項配備,建議售價則是小漲3萬元分別訂在368萬元、378萬元。

12.3吋數位儀表與10.25吋中控觸控螢幕Vernasca真皮內裝BMW智慧語音助理2.0無線智慧型手機整合系統可投射導航資訊的HUD車況抬頭顯示器harman/kardon高音喇叭組

此外,隨著年式更新,此次推出的X3及X4白金領航版也全面升級具備自然語言辨識功能的BMW智慧語音助理2.0,可以透過說出「今天天氣如何」、「帶我到台北101」來查詢天氣或設定導航地點,其他如調整車內空調溫度、開啟舒活模式、切換駕駛模式等,都能以更口語化且更直覺的方式與BMW智慧語音助理2.0進行溝通與操作,還可利用無線智慧型手機整合系統 (含Apple CarPlay與Android Auto),將Apple Maps與Google Maps導航資訊投射到HUD車況抬頭顯示器。

車型建議售價 (萬元)白金領航版升級配備X3 xDrive20i白金領航版245進階LED主動式轉向頭燈、遠光燈輔助系統、Vernasca真皮內裝、HUD車況抬頭顯示器、harman/kardon高音喇叭組X3 xDrive30i Luxury白金領航版292進階LED主動式轉向頭燈、遠光燈輔助系統、HUD車況抬頭顯示器、harman/kardon高音喇叭組X3 M40i白金領航版368HUD車況抬頭顯示器、手機無線充電裝置X4 xDrive20i白金領航版265進階LED主動式轉向頭燈、遠光燈輔助系統、Vernasca真皮內裝、HUD車況抬頭顯示器、harman/kardon高音喇叭組X4 xDrive30i M Sport白金領航版304進階LED主動式轉向頭燈、遠光燈輔助系統、HUD車況抬頭顯示器、harman/kardon高音喇叭組、Sensatec皮質儀錶檯包覆X4 M40i白金領航版378HUD車況抬頭顯示器、手機無線充電裝置
Tags: BMWX3汎德X4德國車系寶馬