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Tesla is reportedly searching for a design boss for China, as it looks to open a studio in Shanghai or Beijing in order to design electric vehicles tailored specifically to Chinese customers.

According to three people with knowledge on the matter, Tesla’s HR team, as well as several headhunters, have been scouring the industry over the past four months looking for “bi-cultural” candidates with 20 or more years of experience, who are also familiar with Chinese tastes.

Some candidates have already been interviewed by Tesla’s global design chief Franz von Holzhausen, reports Reuters, although it’s unclear exactly how many people have been approached for this position.

Read Also: NIO Unveils Its First Electric Sedan, The ET7

Currently, the U.S. carmaker’s plans for the design studio aren’t finalized, and the sources believe that Tesla will likely take its time before deciding whether or not to pursue this endeavor further.

Still, this report fits with what Elon Musk himself said last year during a media event in Shanghai: “I think something that would be super cool would be… to create a China design and engineering center to actually design an original car in China for worldwide consumption. I think this would be very exciting.”

One of the sources said that once a design director was hired, Tesla would recruit a full design team (around 20 strong), including modellers to help turn renderings into clay models.

“They want to give vehicle design a lot more bias toward China; they have already done a lot here, setting up a major manufacturing site and having sold a ton of EVs, but it seems Tesla’s ready to put roots down,” said one of the sources.

Meanwhile, two of the sources stated that one likely “China-specific” model would be a low-cost volume car, such as the $25,000 EV that Musk brought up during a Battery Day event back in September – this would likely be a compact car in size, smaller than the Model 3.

“A compact Tesla car would do well in China, as well as the rest of Asia and Europe,” said Yale Zhang, head of Shanghai-based consultancy firm Automotive Foresight. “It could potentially put a serious dent in the sales of cars like Toyota’s Corolla and the Volkswagen Golf.”

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Pictured: Tesla EYE Concept by IED Turin


在車上等女友、等小孩、等車位的時候,除了滑手機你還能做什麼呢?三星電子公司Samsung Electronics旗下的子公司Harman,日前展示了一套數位體驗的技術概念「ExP」,透過數位科技與音頻技術間的結合,開發了「遊戲體驗」、「工作室」、「音樂廳」三項體驗概念,提供了超越移動性的另一種可能。

首先為「遊戲體驗技術ExP Gaming Intense Max」,Harman認為多數乘客在車內等待的時間幾乎都在使用手機,但手機能提供的體驗與資源卻相當有限,因此Harman透過其音頻技術減少遊戲過程中的回聲與背景噪音,以保持遊戲的最佳音質,並藉由集中在頭枕中的揚聲器、觸控技術、OLED和QLED顯示器,加上可外推使車室變暗的座椅設計,打造身歷其境的遊戲體驗。

另一項體驗概念則為「創作工作室ExP Creator Studio」,因應疫情的影響與自媒體的崛起,對於影音錄製或視訊的需求越來越多,如果能有一個可以隨時使用的移動工作室那該有多好。

為此,Harman利用可自動調整的音頻系統、可自由設定模式的室內照明、以及多個可切換的鏡頭,不僅可以保持最佳的音質、以更安全與合適的角度拍攝外,方向盤的螢幕還可以支援簡單的編輯,讓你隨時隨地都可以進行會議、拍攝影音、發布動態。

最後當然回歸到Harman最引以為傲的音響設備,「車室專屬演唱會ExP Drive-Live Concert」,顧名思義就是將現場表演原封不動的帶回車內享受。不只在螢幕上可以設定歌詞、歌曲簡介等內容,透過5G及雲端技術,更可以與直接與現場互動與回應,搭配可收折的方向盤、自動向前環繞的頭枕揚聲器、隨著音樂同步的氣氛燈等等,車內儼然變成最佳的VIP觀賞席。

然而,雖然目前搭載Exp技術的車款仍僅限於概念車,但上述的技術並非空穴來風,的確都是基於Harman及合作夥伴所提供的市售產品所延升,換句話說,一邊排停車位、一邊打LOL、一邊直播的未來不遠了阿!

圖片來源:Harman

Tags: HarmanExpGaming Intense MaxCreator StudioDrive-Live Concert

Mazda VISION COUPE概念車

正在全球環保意識抬頭,眾車商們面對日益嚴苛的環保法規不得不將引擎downsize之際。來自日本廣島的Mazda卻反其道而行,據《Nikkei Asia》報導,他們準備在2022年開始生產搭載直6引擎及後輪驅動底盤的休旅車。

Mazda零件供應商透露了更多資訊,Mazda將推出大型車與小型車專用的後驅底盤,而首款大型車可能是輛休旅車,預計2022年初在日本山口的防府工廠生產。六缸引擎的排量為3.0或3.3升,採用輕度混合動力技術,並提供汽油、柴油,以及具備Skyactiv-X壓縮點火技術的汽油引擎。

Mazda VISION COUPE概念車

外界盛傳這款休旅車可能是CX-5的後繼車款,但日本媒體報導指出CX-5在市場上的表現還不錯,因此CX-5很可能會與新車型共存。如果遵循CX-30的命名規則,那這款休旅車很可能就叫CX-50 。

然而,造大車的成本一定會比較高,如果直接反映在售價消費者可能會吃不消,於是Mazda盡可能降低成本,以確保銷量不受影響。公司高層表示,我們正試圖把訂單轉移給外國零件製造商來降低成本,價格已經超出當初的假定,我們繼續調整中。要如何在推出高檔車與留住客群中兩者的拿捏是很重要的,馬基特(IHS Markit)總經理表示,產品售價將取決於公司想要的是銷量還是改善品牌形象,如果他們想要銷量,那應該推出更多型號來擴大價格範圍。

Mazda曾在2019年因為歐洲市場上CX-3、CX-5屢屢創下銷量新高,CO2放量也休旅車款的熱賣而拉高,無法達到歐盟CO2減排的標準,最後收到歐盟的巨額罰款。如今要推出大排氣量引擎,他們所面對的排放法規要如何因應呢?Mazda總裁丸本明表示,我們會加強大型車款的電氣化技術,大型汽車將採用插電式混合動力技術,來降低平均排放量並滿足日益嚴格的環保法規。

Mazda VISION COUPE概念車

Tags: Mazda馬自達日本車廠