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It’s a common refrain that car colors today are boring. But that is, unfortunately, because they are boring. The good news is that tastes may be changing.

At least that’s what Volkswagen’s Senior Color and Trim Designer, Jung Lim Park, thinks. Although most cars are white, black, or gray, your phone screen and its manufacturer’s desire to prove how good it is might lead to a taste for more colorful cars.

“Color is always shifting, and our color perception is always evolving depending on what we see, what we observe, and what we live with,” said Park. “[Color design] is complicated and a complex theory that depends on the design of the car, type of the car, the size of the car, and also types of trends that project on certain demographics and lifestyles.”

Park states that color trends in cars are still very regional. Whereas the whole fashion world might decide that bright, vivid colors are popular all at once, tastes in car colors vary from market to market.

“Working in the color world, I learned that Asia Pacific, Europe, and North America have very distinct color preferences,” said Park. “For example, Asia Pacific is actually the least colorful [region]… and in Europe, compared to North America, gray has always been more popular than silver, as has been blue.”

Also Read: Most Popular New Car Color In The UK In 2020 Wasn’t Black Or White

But North America is becoming more enamored of gray. That’s thanks partially, though, to gray’s variability. Silver has a much more limited range than gray, which can be brighter or darker, shinier or more matte, and more besides.

So the desire for a bit of expression is worming its way into the market. On Twitter, brighter colors are being called for. In fact, VW tried to cash in on that with the successful Spektrum program that made every historical Golf color available to the Golf R.

It’s not just Volkswagen, though. When it introduced the Bronco, Ford showed it off in bright yellows and blazing oranges. And that nostalgia may also be helping vivid colors make a comeback.

“The colors found on the original Buses and Beetles are iconic to Volkswagen and continue to be recognized even as the colors are no longer in production,” Park explains. “The bright contemporary yellow on theVolkswagen ID. Buzz concept is a great example of how the original color image could be reinterpreted for the high-tech and it is not available in other places but in Volkswagen.”

But it’s the bright colors found online, on our phone screens, and in the media we consume that are likely to have the biggest impact, argues Park.

“We are all so impacted by our digital life through the pandemic, and the colors you mainly see are [on] your screen more than actual physical objects,” he says. “The future is getting colorful, for sure.”


為了因應國內近期似乎略顯升溫的COVID-19(俗稱武漢/新冠肺炎)疫情,KIA總代理台灣森那美起亞,特別推出「COVID-19防疫優惠方案」。自即日起,所有KIA車主只要回廠即享有免費車輛防疫清潔和防疫優惠方案。另外,為了特別感謝全台醫護人員的辛勞,醫護人員並額外享有最高達6折的專屬優惠價(註1)。農曆春節期間,KIA亦提供0800-868-995免付費專線不打烊服務,提供所有KIA車主及時服務,安心迎新年。

自即日起至2021/03/31(三),KIA車主只要預約回廠保養或維修,台灣森那美起亞將提供車內方向盤、座椅、內外門及扶手等區域免費防疫清潔。另外在活動期間,台灣森那美起亞也特別推出「空調清新方案A」,僅需1,518元優惠價即可享有以專業清潔劑與抗菌除臭劑,清潔空調系統蒸發器。除了方案A之外,台灣森那美起亞另提供「空調清新方案B」,包含安裝PM2.5空調濾網、並以銀離子光觸媒噴霧抗菌除臭,享優惠價1,745元。而為了感謝全台所有醫護人員,只要出示相關證明,即可享有原價6折到7折不等的醫護優惠價。

2021年農曆新年期間,KIA全台各展示中心於除夕當日至年初二(2/11~2/13)春節期間休假,年初三至年初四(2/14- 2/15)營業時間,則調整為上午10:00至下午17:00。年初五(2/16)起,KIA全台各展示中心恢復為正常營運時間。

至於KIA全台服務廠春節期間營業時間調整如下:全台服務廠自除夕當日至年初五(2/11~2/16)休假,除夕(2/11)三重據點正常營業;桃園、竹北服務廠於年初四(2/15)開工;太平、彰化、三重、台東四家服務廠於年初五(2/16)開工,年初六(2/17)全台服務廠準時開工。

春節假期如有賞車、車輛安排等需求,歡迎電洽KIA的24小時免付費客服專線0800-868-995,或上KIA官網查詢。

註1:「COVID-19防疫優惠方案」,僅限全台乘用車維修保養據點。

KIA台灣森那美起亞全國營業據點(乘用車)服務時間一覽表

日期展示中心服務廠小年夜(2/10)全台正常營業全台正常營業除夕(2/11)春節休假,可致電KIA 24小時服務專線0800-868-995三重正常營業初一(2/12)春節休假,可致電KIA 24小時服務專線0800-868-995初二(2/13)初三(2/14)10:00 ~ 17:00初四(2/15)10:00 ~ 17:00桃園、竹北正常營業初五(2/16)全台正常營業桃園、竹北、太平、彰化、三重、 台東正常營業初六(2/17)全台正常營業

圖片來源:Kia

Tags: Kia優惠促銷促銷優惠春節服務COVID-19COVID-19防疫優惠方案防疫優惠方案

While snow covered mountain roads are far from the ideal environment for a focused performance model like the new 718 Cayman GT4 RS, Porsche’s engineers need to test all their vehicles under different kind of conditions no matter how harsh or extreme. The most extreme Cayman yet that we previously spotted following a new 992 GT3 is still expected to be introduced later this year.

The prototype is still covered in some areas, most notably at the front fenders hiding a set of delicious vents, but we can see that it will look more threatening than the regular 718 Cayman GT4.

A new hood, with air ducts, is part of the visual upgrade, alongside the bumper with big air intakes, massive rear wing, two exhaust pipes incorporated into the diffuser, and extra cooling on the sides for the engine, including the two panels that have replaced the rear quarter windows.

Watch Also: Which Generation Of Porsche Cayman Is The Best?

The Y-spoke center-locking wheels, wrapped in grippy tires from Michelin, cover the upgraded brakes, with big drilled discs and yellow calipers. This model will also feature a different suspension set-up, yet as you can imagine, details are scarce at the moment.

An upgraded version of the naturally aspirated 4.0-liter flat-six engine, from the 718 Cayman GT4 and 718 Boxster Spyder, will power the 718 Cayman GT4 RS. In the two lesser models, it kicks out 420 PS (414 HP / 309 kW) and 420 Nm (310 lb-ft) of torque, for a 0-100 km/h (0-62 mph) of 4.4 seconds and a 304 km/h (189 mph) top speed in the fixed-roof model.

Expect more power from the GT4 RS though, with some reports claiming that it might arrive with 450 PS (444 HP / 331 kW), whereas others believing that it will boast up to 500 PS (493 HP / 368 kW). Still, since Porsche won’t let it cannibalize the new 911 GT3, which is expected with approximately 510-520 PS (503-513 HP / 375-382 kW), the latter scenario seems unlikely, doesn’t it?

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