The auto industry is at a crossroads as the future is looking increasingly electric.
This has a number of companies rethinking their plans and a handful are going EV-only.
Lamborghini appears to be on the fence as the company is asking website visitors for their views on sustainability and the automaker’s future. While a number of the questions aren’t very interesting, two stand out.
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The first asks “In which type of technology should Lamborghini invest for an even more sustainable future?” It then gives four options including plug-in hybrid, electric and fuel cell powertrains as well as traditional internal combustion engines.
We probably shouldn’t read too much into it, but Lamborghini hasn’t been shy about their plans for a hybridized Aventador successor. The model is slated to retain a naturally aspirated V12 engine, but adopt a “hybrid motor” to deal with increasing fuel economy and emission standards. Details are scare, but the Aventador successor is expected to be a plug-in hybrid with a front-mounted electric motor.
Longer term, it remains unclear if Lamborghini will go electric or stick with plug-in hybrids. However, it looks like models driven exclusively by internal combustion engines will become a thing of the past.
The second question asks whether or not the company should use recycled or “eco-sustainable” materials inside their vehicles. There’s no word on what Lamborghini is considering, but Ford has been using soybean-based foam for over a decade and this has prevented more than 228 million pounds of carbon dioxide from entering the atmosphere.
Regardless of what Lamborghini has planned, it appears the company is eyeing a more sustainable future.