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Porsche wants to make online shopping easier and has turned to AI to make it so. Its latest trick is a car configurator that predicts customers’ choices, working a bit like auto-correct.

The “Recommendation Engine” uses artificial intelligence to make educated guesses about options combinations within fractions of a second. The trick is particularly useful for Porsche, whose models come in a vast number of possible combinations.

In order to train it, Porsche set loose 270 machine learning models in different markets’ configurators. These neural networks looked for patterns in the data in order to be able to infer and predict what a shopper might want.

“By using artificial intelligence in the Porsche Car Configurator, we’re making the configuration process easier for our customers,” says Axel Berger, Project Manager in the Advanced Analytics and Smart Data department at Porsche. “We’re using this technology to create a truly personalized online experience where we display relevant equipment options. No two users will receive the same recommendations.”

Also Read: Porsche Orders Stop-Sale For Select Older Models With The Sport Chrono Package

Despite no two users getting the same recommendation,Porsche says that the AI is 90 percent accurate with customers. And since it’s constantly learning, the company predicts that it will only get more accurate.

The service is currently only available to customers in six markets (Germany, China, US, UK, Switzerland, and Taiwan), but others are set to follow. In order to use the service, you have to click on a little lightbulb at the bottom of the page. Once you’ve done a bit of configurating and you click it, a window emerges offering you a couple of options that you might like. It was pretty unintrusive and reasonably helpful when I noodled around with it.


Automakers always try to make a splash at the Super Bowl and this year is no different as the ads are coming in one after another.

The latest is from Toyota and it’s a 60 second spot that “shares an uplifting message of hope and strength” in these difficult times.

Called “Upstream,” the commercial stars 13 time Paralympic gold medalist Jessica Long. It tells her story of being adopted by an American couple from a Russian orphanage, despite her having fibular hemimelia which required her lower legs to be amputated.

Also Read: Volvo Could Give Away $2 Million Worth Of Vehicles During The Super Bowl

This didn’t stop Long from have an extraordinary life as her strength and determination pushed her to become the second most decorated Paralympian in U.S. history. This message is reinforced in the tagline which reads “We believe there is hope and strength in all of us.”

In a statement, Long said “I love that the spot highlights not just the gold medals and accomplishments, but the challenging journey to get there. Perseverance, grit and overcoming the odds contributed to my success and my hope is that people feel inspired and uplifted by this emotional spot.”

Besides the 60 second commercial starring Long, Toyota will air a short five second “billboard.” It encourages people to follow CDC guidelines during the continuing coronavirus pandemic.

It asks viewers to mask up, continue social distancing and get vaccinated when it’s your turn. While it’s shorter and more direct than Ford’s COVID-19 related commercial, it builds on Toyota’s earlier community service announcement which encouraged African Americans and Hispanics to stay at home, practice social distancing, wash their hands and wear masks.

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Following the reveal of the Bronco 4400 Unlimited race trucks a couple of days ago, Ford Performance is now introducing the Bronco 4600 race truck to the world as their new competitor in the Ultra4 Stock Class.

Based on the 2021 Bronco 2-door with the Sasquatch package, the 4600 race truck uses a stock 2.7-liter V6 engine paired to a 10-speed automatic transmission and runs on a competition-tuned suspension with Fox coilover shocks with remote reservoirs and Fox pneumatic bump stops.

Read Also: Ford Reveals New 2021 F-150 Raptor And Confirms V8-Powered Super Duper Raptor R For 2022

The new race version of the 2021 Ford Bronco also features heavy-duty portal front hubs from 74 Weld mounted to Triton Engineering control arms, and heavy-duty hydraulic steering from Howe, complete with a cooler. The factory Dana e-locking front differential is paired to custom RCV halfshafts, while at the back, you’ll find a Dynatrac ProRock XD60 axle with an ARB 35-spline Air Locker and Spidertrax Spider 9 axle shafts and hubs.

The brakes are from Wilwood and the 35-inch BF Goodrich mud-terrain tires are wrapped on forged beadlock wheels from Method Race.

The new Bronco 4600 race truck is also fitted with modified modular steel bumpers from Ford Performance, complete with a winch and off-road Rigid lights. Inside the cabin, you’ll also find a custom roll cage by Geiser Brothers and FIA-certified race buckets from Recaro.

The “war paint” liveries of Ford’s latest race truck are inspired by the factory 2021 Bronco colors Race Red, Oxford White, and Velocity Blue. “Our new ‘war paint’ scheme tells the Bronco race story – upfront is chapter one that traces back to the victorious 1969 Bronco, then, as you travel along the side, the lines get more diagonal, more futuristic, signaling the future of the brand,” said Scott Guan, Bronco designer.

The new Ford Bronco 4600 Stock Class will compete alongside the Bronco 4400 Unlimited in the Ultra4 off-road series.

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