GM released their Super Bowl commercial earlier this week and it features Will Ferrell teaming up to take on Norway and their love affair with electric vehicles.
Dubbed “No Way, Norway,” the clip is designed to promote GM’s plan to introduce 30 electric vehicles by 2025. As a result, it features the upcoming Cadillac Lyriq and GMC Hummer EV.
While reaction to the ad has been mixed, it garnered plenty of attention in Norway thanks to the #NoWayNorway hashtag on Twitter. This prompted Audi and Ford Norge to respond with videos of their own.
Also Read: Cadillac Lyriq, GMC Hummer EV And Will Ferrell Star In GM’s Super Bowl Ad
As you can see in Audi’s clip, a man is driving an e-tron crossover and says “Norway is the best country in the universe.” He then asks, “How can you hate this?” while driving in a remote snow covered forest.
The driver eventually stops after finding a broken globe in the middle of the road. This is a direct reference to the one Ferrell punches and gets stuck on his hand in GM’s Super Bowl commercial. The man picks it up and dramatically says, “You want to punch us in the face? You want to do this to us? To me? To the world? We’re trying to save the world.”
The clip ends with a tagline reading “Don’t hate. Imitate.” It then points out Norway is the world’s leading electric vehicle country and the Audi e-tron was the best-selling new vehicle there last year.
For their part, Ford Norge responded to GM’s earlier Super Bowl teaser where Ferrell makes a prank phone call and orders five million pizzas with anchovies while joking that Olaf has a coupon.
Ford responded by saying “Sorry buddy” – a possible reference to Ferrell’s portrayal of Buddy the Elf – “When you finally get to Norway, your pineapple pizza will be here for you – we’ll save you a bite!” The tweet was accompanied by a video of Mustang Mach-Es delivering Domino’s pizza across the country.
#NoWayNorway?? Sorry buddy, when you finally get to Norway, your pineapple pizza will be here for you – we`ll save you a bite! 💙Norway https://t.co/m3qUV1n6em pic.twitter.com/B4qeDKnUvX
— Ford Motor Norge (@Ford_Norge) February 4, 2021