Ford is pushing back its launch window for the all-new Ford Bronco to the summer of 2021, due to coronavirus-related issues with its suppliers. The Bronco was initially supposed to launch this upcoming spring.
“Deliveries will begin the summer rather than the spring. That’s being driven by COVID-related challenges some of our suppliers are experiencing,” stated Ford spokesman Said Deep.
While Deep refused to name the suppliers, he did clarify that the pandemic has specifically delayed development work for tooling. When asked whether the launch could be delayed even more, Deep stated only that Ford is monitoring the outbreak closely, reports Reuters.
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Order books have also been delayed, with customers now able to place orders starting mid-January, as opposed to December 7 as previously planned.
Ford is still planning to begin building the Bronco at its Michigan Assembly Plant in Wayne, Michigan in the spring. The Blue oval brand is already shipping the smaller Bronco Sport, which it builds in Mexico.
Deep also added that Ford’s issues aren’t related to the shortage of chips that could disrupt vehicle production in China going into 2021.
Overall, following a two-month shut down of assembly plants earlier in the year, the entire car industry has been largely successful in preventing the spread of COVID-19 within their facilities.
The all-new Ford Bronco will retail from $28,500. This figure is for the base-level two-door model, equipped with a four-cylinder EcoBoost unit. The four-door version has a starting MSRP of $33,200. These prices do not include destination/delivery charges.